Inspiration : Capturing the Creative Potential of Your Organization (9781403920584)

This book is about how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages for the organization by offering clear differentiation, by communicating postive brand attributes to stakeholders that will strengthen the organization's intangible assets and by providing a creative and challenging environment that will attract and retain the best staff.

Product details

• Format Hardback | 173 pages
• Dimensions 152 x 229 x 16.26mm | 421g
• Publication date 18 Sep 2004
• Publisher Palgrave USA
• Imprint Palgrave MacMillan
• Publication City/Country Gordonsville, United States
• Language English
• Edition Statement 2004 ed.
• Illustrations note XI, 173 p.
• ISBN10 1403920583
• ISBN13 9781403920584

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